Brief
To create a spot to promote BMW’s Summer On Sales event. Our partners at Goodby Silverstein & Partners wanted summer to be at the forefront of this campaign but, in the midst of a global lockdown, they came to us with the challenge on how to complete such a feat. Since live action shoots were suspended, our solution was to use existing stock footage and innovative CG methods to create an all new film.
Approach
Create an edit using their vast global catalogue of previously shot footage, inject it with seasonal stock and then bring it together by overlaying it with computer generated versions of their latest vehicles.
Impact
An all new series of innovative seasonal spots for BMW featuring updated 2020 models of their vehicles.