Berluti "Holidays 2025"
A holiday classic, reimagined
For Berluti’s Holiday season, The Mill crafted a playful alpine universe where the Maison’s signature pieces rise like monumental objects. Conceived with social media in mind, this series of short films blends charming irreverence with a refined visual identity. The result is a snowy micro world designed to surprise and enchant.
Our work
These films were imagined as quick, impactful moments created to stand out in a fast scroll. The project builds a winter micro cosmos where craftsmanship becomes landscape, scale becomes storytelling, and luxury takes on an unexpected form.
Each product featured in the series, from shoes and jackets to wallets and bags, was carefully staged and lit to reveal the details that define Berluti’s craftsmanship. The richness of Venezia leather, the rhythm of the stitching, the folds, textures and subtle patina were translated into a digital universe while preserving the elegance of the originals.
Within this miniature landscape, the Maison’s icons act as both characters and landmarks, interacting with their environment in playful and surprising ways.
A snowy world with a spirit of its own
The environment was imagined as a soft, dreamlike terrain that evokes both winter playground and poetic diorama. Snowy slopes and plush ridges form the stage where Berluti icons glide, perch or travel across the scene, balancing elegance with a subtle touch of irreverence.
Guiding us through this universe is Orélio, Berluti’s holiday mascot. This small golden snowman adds a gentle narrative thread, skiing between monumental shoes, exploring the contours of bags and wallets and turning each product into a terrain of discovery. His presence brings warmth, curiosity and a festive spirit that keeps the films light, joyful and accessible.