Intermarché 'Ces Dimanches Là'
Sector
Brand & ContentType
Editorial, Colour
Intermarché 'Ces Dimanches Là'
Intermarché takes us back to those long Sunday lunches that stretch on for hours, filled with lively conversations, shared dishes and late-arriving guests.
In its latest film, “Ces dimanches-là”, created in collaboration with agency Romance, the French retailer captures these familiar family gatherings to showcase its Terroirs range, celebrating products rooted in French culinary heritage and craftsmanship.
Directed by Katia Lewkowicz, who has helmed several of Intermarché’s major advertising campaigns, the 85-second film evokes the spirit of 1970s French cinema. A deliberate nod to the world of Claude Sautet, where meals become the backdrop for everyday moments, unfolding through glances, conversations, silences and the simple pleasure of coming together.