Will MacNeil

Creative Director and Director, Will MacNeil orchestrates award-winning projects focusing on innovative image-making techniques across films, installations, and interactive media. Renowned for his exploration of AI applications and cutting-edge interactive interfaces, Will has led notable endeavors such as the EE Hope United Generative Shirt project and Art Fund’s National Art Pass, Art to Brainwaves, viral installation. His portfolio also includes contributions to high-profile events like the Winter Olympics Closing Ceremony and the Lush Spa Experience data visualization film. A sought-after speaker, Will consistently shares insights on creativity in 3D design at prestigious industry gatherings like OFFF, FMX, and Us By Night.